PART II – Preparing for Data-Privacy in the post third-party cookie world
After the quick introduction on third party cookie deprecation in part 1 of this blog series, you may be wondering “what now?”. The good news is that the tech industry has not been sitting idly by. It is far from ground zero and innovation has been all but lacking. Some solutions are quite independent and some are more agglomerate, but before reading into all that, it should be your first priority to look inwards and prepare yourself, your team and your business. Below are some of the top considerations to treat as your first step to assuring data privacy in the post third-party cookie world:
- Understand your data flows within the company
It may sound simple, but the more you look into your data, the more nooks and crannies you will find. Work together with your data team to map out the outgoing and incoming data; where it starts and where it ends. Mapping this out will help you and your team to prioritize and make informed decisions.
- Identify the risks within your data supply
After mapping your data flows, start labelling it. Identify what solely remains behind your firewall and what leaves it. If something is not clear and transparent, then it is a risk. Keep in mind that you are the primary data collector of your users’ data and you can be held accountable.
At the same time, make sure you have an IT security framework in place as well as a contingency plan in cases of data breaches.
- Understand your legal responsibilities
Data Privacy is an ever-changing field. Depending on your location, you may find different elements of data privacy affecting you and your business. Also, just because you are within your country, does not mean data privacy regulations of other nations don’t affect you; keep in mind where your customers are accessing your service from. There could be laws protecting their data beyond country borders.
- Probe your partners
Your partners, including affiliates and independent contractors as well as partnering tech companies are just as accountable for data protection as you. Keep in mind, though, that the data in question is that of your customers.
- Prepare your customers
As you start preparing and before making any big changes, consider the implications on your customers and their experience with your business. Make sure to keep them in the know of how their data is being used and facilitate any data requests such as deletion and download.
- Advocate the change
Last but not least, spread the word. Champion data privacy with pride. This is a pivotal moment, in which you want to make sure your customer-base trusts your leadership.
In part III of our blog series, we cover how Adara is solving for the data privacy needs of the future.
Author:
Nikolai Scholz
Senior Product Manager
Adara