Blog

Lodging magazine published an interview with Scott Garner last week. Scott spoke to Lodging about our journey to being...

Holiday Traveler Trends hot off the press! We’ve just released our 2018 Holiday Traveler Trends for the US. This...

Within the travel sector, understanding broad customer behavior increases relevance.  Global data co-ops help travel...

Adara’s Chief Marketing Office, Carolyn Corda, explores the development of artificial intelligence in the personalization of customer communication. Over half of all marketers are using artificial intelligence to personalize messaging across channels to drive growth. The irony is that most marketers are so focused on the promise of AI that they are forgetting about the most important element of the process: data. The majority of experts agree that data is the key to delivering relevant outputs instead of garbage. Like a new baby, if you don’t teach her to talk, she’s not going to learn to speak to other people on her own. Find out how to avoid the ‘relevance gap’ and see which companies have successfully deployed hyper-relevant experiences.

Scott Garner, EVP & Chief Commercial Officer, has written a blog post exploring the 'war' between brands and tech...

Impact is used as a measurement platform by hundreds of destination marketing organizations and agencies to audit...

Adara is delighted to announce a new strategic partnership agreement with PATA, the Pacific Asia Travel Association....

Ad fraud cost the advertising industry $7.2 billion in 2016 and takes $1 for every $3 dollars spent on digital ads1....

We can't wait for the summer of football to begin; the world's best players, fascinating clashes, upsets, heroes and...

Many years ago in what we now call Libya, there was a town plagued by a terrifying venomous dragon. The dragon, who...