What travel marketers can learn from retailers
In the past year, mobile’s share of travel visits has increased by 48 per cent, and those visits are becoming more...
New Entrant: How global giant Adara plans to plug NZ tourism’s data gap
A global shift towards cost-effective, performance-driven marketing solutions has prompted Adara, to enter the New...
The Advanced TV Balancing Act
What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You...
3 Reasons Why Most Consumer Data Advice doesn’t Work for Travel Brands
Read Carolyn, CMO of Adara's opinion article published by PhocusWire. Today, many travel brands are in the process of...
6 Reasons Why Travel Marketers Will Flock to Advertise on Facebook in 2019
Marketers are not shying away from Facebook despite recent privacy and content concerns. Facebook and Instagram are predicted to bring in a combined $67.25 billion in worldwide ad revenue, up 23.5% from 2018. In the US, expenditures will increase 20.6%, to $27.57 billion this year. So why should travel marketers care?
MarTech Interview – Carolyn Corda, CMO, Adara
Read what Carolyn, CMO of Adara had to say in her interview with MarTech where she was asked: how the evolution of...
What Travel Marketers Should Learn from Retailers
In the past year, mobile’s share of travel searches has increased by 48 percent. But people aren't just going to...
Why Most Consumer Data Advice Doesn’t Work For Travel Brands
Today, many travel brands are in the process of onboarding and improving access to customer data, and they often look...
Private Data Co-Ops, The Next Step in Secure Traveller Insights?
Within the travel sector, sharing consumer data can be very helpful. Global data co-ops help travel marketers...
Destination Marketing Tips
Below are tips Destination Marketing Organizations can use to accomplish common goals. Attract Quality Visitors with...