If You Don’t Measure It, You Can’t Improve It
Investing in measurement and getting it right is key, especially for destination marketers operating in the fiercely...
European Cities Marketing International Conference
In June 2019, 300 of Europe's largest city marketers gathered with heads of state and tourism professionals at the...
Simple View Summit Panel Discussion
Adara was at the recent Simple View Summit in Phoenix, Arizona, where one session in particular caught our attention....
Frank Teruel Joins Adara as Chief Operating Officer
Experienced Technology Executive Will Lead Operational Expansion and Growth Palo Alto, CA (July 10, 2019) – Adara...
Bits and Bytes of Reinventing the Asian Travel Industry
Adara's Irene Lee, commercial director, North Asia, was interviewed by CDO Trends talking about how new data-driven...
Using relevance to future-proof travel brands in a downturn
In an environment of flattening demand, it’s critical for travel marketers to commit resources to the most valuable...
Travel Luxury Consumer Insights
The luxury world is transforming, and the Travel Luxury Consumer is at the center of it all. With data provided by...
The cutting edge digital marketing that DMOs desire
Why Setouchi DMO chose Adara to enhance their marketing efforts With the development of technology, the need to adopt...
How to use travel data in luxury retail
“The luxury landscape is changing. We are seeing an increased convergence between luxury marketers and travel brands,...
Rugby World Cup Infographic
Don’t miss out on our latest 2019 Rugby World Cup Travel Predictive Insights. The Rugby World Cup is a rugby...