Why Relevance is Key to Future Proofing Travel Brands
Adara's Stuart Stacy, Vice President & Managing Director of Asia-Pacific, shares how travel marketers need to gain...
Why Digital Tourism Marketers Should Pay Attention to Visit Savannah
In an interview with Adara, Zeek Coleman, Interactive Marketing Manager at Visit Savannah, shared his experience using...
Redefining Loyalty in the Experience Era
As the travel industry shifts its focus from mass tourism to experiential travel, hospitality marketers need to...
More than Just Heads-in-Beds – Adara Market Monitor
We recently had the pleasure connecting with Visit Savannah to learn more about how Destination Marketing...
How Can the Tourism Industry Use Data to Combat Geopolitical Disturbances?
In light of the current economic uncertainty in Asia, as a result of recent geopolitical disturbances in the region,...
Confused by the Differences Between GDPR, CCPA or Other State Privacy Laws?
Many marketers face the challenge of defining the difference between different data privacy laws such as GDPR, the...
Adara’s New Partnership With European Cities Marketing
Adara and European Cities Marketing, the association for Tourist Boards, Convention Bureaux and City Marketing...
Relevant Isn’t Enough: How to Make Personalization Compelling
"Relevant marketing doesn't work if it's not compelling - a 'correct' message doesn't guarantee a response." Adara's...
Sustainability at “Absolute Forefront” of Destination Marketing Success
Luke Donkin, Adara's regional sales director, interviewed with Travel Weekly to talk all things travel marketing and...
If You Have My Data, Better Make It Relevant for Me
At WiT Japan & North Asia earlier this month, Carolyn Corda, Adara’s chief marketing officer, openly discussed the...