Luke Donkin, Adara’s regional sales director, interviewed with Travel Weekly to talk all things travel marketing and the power of the data.
Destination marketers are also gradually embracing quantitative measurements of destination marketing effectiveness as a means of proving their role as tourism business drivers who channel economic benefits to their respective markets.
Read the Article Here
About the Author
Luke Donkin
Sales Director – Australia, New Zealand and Pacific
Donkin has more than 14 years’ professional experience working with Search Engine Marketing (SEM) providers and technology based companies across the ANZ region. Prior to Adara, he’s worked with key players within the industry such as ACON, Exponential and Sizmek.
