Rebuilding demand requires every part of the travel industry to play a role
Tom O’Toole, Executive Director of the Program for Data Analytics at Kellogg shares his thoughts in an insightful guest post with Phocuswire, on how rebuilding travel demand will require every level of the industry to play a part.
The Stuff that Trust is Made of: Managing Consumer Expectations
Adara’s Vice President – Partner Development and Technical Services, Nguyen Nguyen, joined an elite panel for the May edition of Know Identity Digital Forum for a deeper discussion on trust, the data science behind it, and how managing consumer expectations is the way to build trust.
What does the loss of third-party cookies mean for financial institutions
Over the last 25 years, financial marketers have relied on third-party cookies to fuel digital marketing campaigns....
Inflection Points to Fuel a Post-Pandemic DMO Resurgence
Approaching weeks, and for many global markets, months of living a new normal of daily life to reduce the spread of COVID-19, we’re starting to see conversations around where we plan to travel when this time has passed along with posts of travelers nostalgic of their past wanderlust. It is not just travelers looking to the return of vacationing, the travel industry is sitting with bated breath to open their destinations and welcome travelers back into restaurants, attractions, bars, and onto our beaches and parks. This moment will come, with many signs pointing globally to sooner than later, but the question remains ‘how do we know when’ and even more ‘how do we adapt to the new normal’.
That’s how the cookie crumbles
Third-party cookies have been the backbone of programmatic advertising since the latter was launched with the first banner ad in 1994. Picking up those small bits of consumer information as people browse around the internet, third-party cookies inform marketers and publishers’ campaigns, allowing them to create more targeted ads based on user patterns and behaviour.
New Guide! Identity Data: The Smarter Path to Customer Insights
Marketers are working hard to find trusted new data sources to compensate for the demise of third-party cookies so...
Preparing For Life in a Cookie-Less World
Scott Garner, EVP and Chief Commercial Officer at Adara addresses how the company is preparing for the future in a...
How Finance Brands Can Leverage Traveler Data
Carolyn Corda, CMO at Adara addresses the challenges finance brands face when it comes to delivering personalization...
Big Interview: Travel Brands Need to Up Their Personalization Game
Adara CMO, Carolyn Corda was the guest for "The Big Interview" in Travolution talking about how travel brands need to...
Best Kept Search Secret in Google Search: Audience Signals
Posted February 20, 2020 Author Vance Roush, Product Manager, AdaraGoogle Search Ads is by far the most important...