Marketers are working hard to find trusted new data sources to compensate for the demise of third-party cookies so they can continue to achieve and surpass customer growth goals.
What is Identity Data?
Identity connects comprehensive online and offline data sets and signals about consumers’ behaviors for a more accurate understanding of current and potential customers, while respecting personal privacy and data compliance requirements.
We believe that “identity” data will emerge as the next defining approach for creating more personalized customer experiences.
Why is Identity Data Important?
According to Forrester, building an understanding of your customers requires a sound structure, with these building blocks of identity—persistence, recognition, scale, accuracy and privacy and compliance.
A digital identity also makes it easier for brands to use second-party data to personalize content, even for new visitors who are not yet customers.
Many companies, such as Facebook, Amazon, Mastercard and Paypal, already use customer identity.
Learn how an identity data approach can deliver more valuable customer insights to your marketing program. Download the guide.Â
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