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Adara’s data turbocharges your consumer engagement engine
throughout the three key stages
Target Value
Identify high potential customers and develop a predictive understanding of their behaviors by augmenting your own first party data with Adara’s AI-driven consumer intelligence.
Engage
Bring compelling context to personalize every consumer touchpoint in every channel to deliver more meaningful interactions that anticipate consumer needs and preferences.
Measure and Optimize
Adara’s extensive data set delivers valuable feedback on campaign and wallet-share performance to further enhance our AI-models ensuring performance and scalability.
Adara’s CRM and Loyalty solutions provide the unrivaled data assets you need to fuel an unbeatable, omni-channel customer engagement solution
Website personalization
Content/Offers
Search results
Recommendations
Outbound marketing
Personalized interactions and offer management across all channels — Email, text, mobile push, conversational ai, kiosk, call center, front office
Loyalty marketing
Tier challenge campaigns, membership enrollments, reactivation/winback, co-branded credit cards
Performance tracking & Optimization
Campaign attribution and measurement
Wallet share analysis and share shift tracking
Model optimization
Analytics
Demand forecasting, customer segmentation and customer lifetime value analysis
Winning Through Relevance
Adara’s data and intelligence can significantly improve the performance of any customer engagement platform you use.
Compelling, personally relevant interactions.
Stronger brand affinity
and loyalty.
