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Travel Demand in USA Remains Undeterred by Inflation
Travel demand in the U.S. has exceeded pre-pandemic levels for both inbound and outbound bookings in Summer 2023 compared to the same period in 2019. Despite soaring flight prices and increasing average daily rates (ADRs), travelers remain undeterred by inflation. As such, leisure travel demand from the U.S. is at an all-time high, and business travel is also back on track. There is a surge in demand for business travel from the U.S. to Europe, and inbound travel to the U.S. has also shown large growth. Let’s take a closer look at how Summer 2023 travel bookings compare to previous years.
Summer Travel Comparison over the Years
Outbound Bookings
Outbound international flight bookings for the travel period summer’23 (June 1-Aug 31) are 27% higher for the same period in 2022. The bookings have also exceeded the figures for 2019 for the same period by 26%.
Outbound travel from the U.S. is driven by leisure travel, especially solo travelers. Leisure travel flight bookings for summer’23 are 17% higher compared to the same period in 2022. It is also 8% higher than the bookings for the same period in 2019.
Inbound Bookings
Inbound international Flight bookings to the U.S. are 3% higher in summer’23 compared to the same period in 2022. The bookings are 17% lower than the pre-pandemic demand in 2019.
Inbound international Business Flight bookings to the U.S. are 49% higher in summer’23 compared to the same period in 2022. The bookings are 104% higher than the pre-pandemic demand in 2019. In contrast to the outbound flight bookings which are driven by leisure demand, inbound travel to the U.S. is driven by flight bookings made for business travel.
As the summer travel season approaches, travel companies and service providers must adapt to these changing trends. Offering competitive pricing, value-added services, and attractive packages could attract U.S. travelers who are more conscious of their travel budgets. Furthermore, promoting domestic travel options might be beneficial, as travelers may opt for local destinations that offer unique experiences and cost savings.
Adara’s travel-intent data platform and solutions, powered by over 270+ brands with over 24 billion data elements and 1.5 billion digital identities, is used by leading airlines, hotel chains, tourism organizations, OTAs as well as luxury retailers to segment their audiences better and drive higher ROI on their marketing spends.
Read the full Pulse US Summer’23 Travel Trends Report here.
To request a custom report for your region, please visit Adara’s Customer Intelligence Center