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Travel bookings in the U.S. for summer 2023 are experiencing significant growth, surpassing pre-pandemic levels and showcasing a promising recovery. Both inbound and outbound travel demand has soared, indicating a strong desire among travelers to explore and experience new destinations. Leisure travel is at an all-time high, with solo travelers leading the way. Outbound international flight bookings have surged by 27% compared to 2022 and exceeded 2019 figures by 26%. Inbound bookings have also seen positive growth, with a 3% increase in international flight bookings. Moreover, business travel is back on track, witnessing a remarkable 49% surge compared to 2022. The summer of 2023 is set to be an exciting and rejuvenating season for travelers in the U.S. Let us look at the places that will experience a rise in arrivals this summer.
Top 10 Destinations in the U.S. based on domestic flight bookings for summer’23
Las Vegas, Orlando, New York, and Los Angeles received the maximum bookings for inbound travel in summer 2023 for business and leisure travel. Boston, Fort Lauderdale, and San Francisco expect to host a high number of business travelers between June and September, while Miami, San Juan, and Chicago expect leisure travelers.
| Rank | Destinations | Business | Leisure |
| 1 | Las Vegas | Las Vegas | Las Vegas |
| 2 | Orlando | Orlando | Orlando |
| 3 | Los Angeles | New York | Miami |
| 4 | Fort Lauderdale | Los Angeles | New York |
| 5 | San Juan | Boston | Los Angeles |
| 6 | New York | Fort Lauderdale | San Juan |
| 7 | Atlanta | San Francisco | Chicago |
| 8 | Newark | Denver | Philadelphia |
| 9 | Chicago | Seattle | Atlanta |
| 10 | Miami | Miami | Dallas |
Top 10 Destinations in the U.S. based on international Inbound flight bookings for summer’23
The maximum number of international travelers flying to the U.S. would land in New York for business and leisure travel. Newark, San Francisco, and Boston would see many business flyers, while Fort Lauderdale, Los Angeles, and Orlando would see more leisure travelers from abroad.
| Rank | Destinations | Business | Leisure |
| 1 | New York | New York | New York |
| 2 | Los Angeles | Newark | Fort Lauderdale |
| 3 | Fort Lauderdale | San Francisco | Los Angeles |
| 4 | Orlando | Boston | Orlando |
| 5 | San Francisco | Miami | San Francisco |
| 6 | Miami | Los Angeles | Miami |
| 7 | Newark | Washington | Newark |
| 8 | Boston | Chicago | Boston |
| 9 | Washington | Orlando | Houston |
| 10 | Chicago | Fort Lauderdale | Chicago |
As the summer travel season approaches, travel companies and service providers must adapt to these changing trends. Offering competitive pricing, value-added services, and attractive packages could attract U.S. travelers who are more conscious of their travel budgets. Furthermore, promoting domestic travel options might be beneficial, as travelers may opt for local destinations that offer unique experiences and cost savings.
Adara’s travel-intent data platform and solutions, powered by over 270+ brands with over 24 billion data elements and 1.5 billion digital identities, is used by leading airlines, hotel chains, tourism organizations, OTAs as well as luxury retailers to segment their audiences better and drive higher ROI on their marketing spends.
Read the full Pulse US Summer’23 Travel Trends Report here.
To request a custom report for your region, please visit Adara’s Customer Intelligence Center