You’re one step closer the Trip Planning Report!
Understand your destination’s booking window, from search to book, book to arrival to Length of Stay (LOS)
Travel Dips. Last Minute Trips.
Social unrest, storms & pandemics were among many factors impacting booking windows in 2020. At the start of the pandemic, booking windows shrank significantly, from about 45 days to single digits.
Uncertainty rose. Marketers froze.
At certain points, the booking window shrank to a single day, with travelers booking on the day of travel, due to uncertainty. Flexible cancellation policies helped, but despite 2021’s travel recovery, the booking window has continued to fluctuate with the news cycle.
Questions like, “When should we market to impact next season?” became harder to answer. This uncertainty led to inaction for most. How can we avoid this in the future?
How was Length of Stay (LOS) impacted? Enter, Trip Planning Report.
The Trip Planning Report empowers CEOs & marketers to understand how their booking windows and LOS is changing, in real time.
Sample pages:
Trip Planning Summary (Flight)
Search to Book (Days)
Trip Planning Summary (Hotel)
Book to Arrival (Days)
Check pricing as below
Key Questions Answered:
How was our booking window impacted by Covid-19?
Which feeder markets are booking further in advance of travel?
Which origin markets are willing to travel on short notice? Which markets are doing more planning?
Has our booking window recovered to pre-pandemic levels?
How has our Length of Stay (LOS) changed?
Which markets are staying longer than others?
How was our booking window & LOS impacted in drive vs. flight markets?
I can give this report to my research & marketing teams to:
- Develop marketing campaigns that help need periods
- Direct recovery efforts to markets with shorter booking windows
- Know when to run campaigns to offset dips in demand
- Target markets that stay longer than others
I can use this report in the boardroom to:
- Standout as the expert in the room
- Justify the timing & funding of my strategies
- Have a holistic view into shifting booking behavior
- Increase my credibility with key stakeholders
I can share parts of the report with key stakeholders to:
- Position my organization as a key source of business intelligence
- Highlight shifts in booking windows
- Provide holistic visibility into destination behaviors
- Discover markets that are quicker to convert
Trusted by Industry Leaders Across the Globe
Standard
1
report
Upon Request
report delivery
$2,500
unit price (per report)
Choose 1
destination booking report
$2,500
one time cost
Premium
4
reports
Quarterly
report delivery
$1,500
unit price (per report)
Choose 1
destination booking report
$6,000
annual commitment
OnDemand
12
reports
OnDemand
report delivery
$750
unit price (per report)
Mix & Match
destination booking report
$9,000
annual commitment
Receive your first report within 1-3 days of your request.
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