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On Demand Insights

Market Movement Report

Understand how a destination’s booking pace is being impacted by current events

Travel behaviors changed during the pandemic.

Social unrest, storms & pandemics were among many factors impacting travel recently. As news about the Delta or Omicron variants spread, many wondered if a drop in the booking pace was isolated to their market or a nationwide phenomena.

Uncertainty rose. Marketers froze.

Questions like, “Would it be a waste of budget to promote travel right now?” Many wondered how far demand had dropped week over week. The unknown led to inaction for most, but can we avoid this in the future?

See in the Dark. Market Movement Report.

The Market Movement Report helps CEOs & marketers understand how their booking pace is being impacted by current events, in real time. It gives marketers the confidence to take action at the right time.

Sample pages:

Summary Statistics (Domestic vs International)

Pacing by Arrival Dates (Domestic)

Market Composition By Origin State (Domestic)

Market Composition by Flight Routes (International)

Check pricing as below


Key Questions Answered:

How is our booking pace being impacted by Covid-19?

Which origin markets are losing interest? Which are undeterred?

Which origin markets are bouncing back? Which markets are sluggishly returning?

How far are we from a recovery to our pre-catastrophe booking pace?

I can give this report to my research & marketing teams to:

  • Develop marketing campaigns that drive results
  • Invest funds in more resilient markets after a catastrophic event
  • Know when to run campaigns to offset dips in demand
  • Know which feeder markets are leading recovery

I can use this report in the boardroom to:

  • Standout as the expert in the room
  • Justify my funding & strategy
  • Have a holistic view into shifting booking behavior
  • Increase my credibility with key stakeholders

I can share parts of the report with key stakeholders to:

  • Position my organization as a key source of business intelligence
  • Highlight shifts in the booking pace
  • Provide holistic visibility into destination behaviors
  • Discover our opportunity markets & loss leaders

Trusted by Industry Leaders Across the Globe



Upon Request
report delivery

unit price (per report)

Choose 1
destination booking report

one time cost



report delivery

unit price (per report)

Choose 1
destination booking report

annual commitment



report delivery

unit price (per report)

Mix & Match
destination booking report

annual commitment

Receive your first report within 1-3 days of your request.

“What clients are saying about Adara:”

"With Adara's help we’re able to better strategize & drive visitation."

CMO at Visit Breckenridge

"Adara’s data is indispensable for campaign planning & understanding changes in travel behavior.”"

Dir. of Data Intelligence at Visit Savannah

"Adara gives us the ability to ensure every dollar is invested wisely."

Dir. of Mktg. at Visit Santa Barbara

Ready to boost customer engagement and drive growth?