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On Demand Insights

Destination Expenditure Report – Destination Report

Understand the in-market spend for your destination

How has spending changed in your destination?

Understanding where and how much visitors are spending in your destination is powerful insight. It can tell you what visitors are doing, which can vary from year-to-year and depend on circumstances.

It can help you understand what experiences visitors participated in most often in your destination, and help you craft messaging, timing and more. Knowing what the overall economic impact of tourism is to your destination is key to proving the value visitors bring to it.

Help local businesses see the impact of tourism.

The last couple of years have taught us the importance of tourism to local economies, but it helps to put numbers behind that reality. A Destination Report can cut through assumptions and get down to hard metrics and in the most important terms: dollars and cents.

The Destination Report can help.

The Destination Report empowers CEOs & marketers to understand and report on in-market spend for their destination.

Key Differentiators of this Report:

We see 40% of all US based transactions, accounting for about $2.7 Trillion in spending.

This is about 5 times higher than our closest competitor.

We collect spend across Visa, Mastercard & Discover.

We see Credit & Debit Cards which increases visibility.

We can provide spending across 31 different merchant categories: from restaurants to hotels to recreation to retail, and more.

We can show you the top 10 businesses in each merchant category.

We developed this specifically for Tourism & Hospitality brands

Most reports are focused on helping individual merchants in a destination instead of visitor spending for a destination.

Sample pages:

Introduction and Summary Statistics

Destination Expenditure Analysis

How to Interpret the Charts

Average Spend per Traveler

Check pricing as below


Key Questions Answered:

How many visitors spent money in our destination?

What was the average spend per visitor for any given time period?

What was the average transaction size across various categories?

What are the most popular spending categories for visitors?

Which feeder markets spend the most in our destination?

Which age group has the highest spend in our destination?

Which categories do the different income levels spend the most on?

How does spending vary across drive vs. fly markets?

I can give this report to my research & marketing teams to:

  • Develop marketing campaigns that drive in-market spending
  • Direct recovery efforts toward markets with higher in-market spend
  • Report on visitors that actually impacted the economy
  • Target markets that spend more than others

I can use this report in the boardroom to:

  • Standout as the economic impact expert in the room
  • Justify the timing, messaging and funding of my strategies
  • Have a holistic view of in-market spending
  • Increase my credibility with elected officials & board members

I can share parts of the report with key stakeholders to:

  • Position my organization as a key source of business intelligence
  • Highlight shifts in spending behavior
  • Provide visibility into the businesses impacted by travel
  • Discover markets with visitors that spend more

Trusted by Industry Leaders Across the Globe



Upon Request
report delivery

unit price (per report)

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one time cost



report delivery

unit price (per report)

Choose 1

one time cost

Receive your first report within 1-2 weeks of your request.

“What clients are saying about Adara:”

"With Adara's help we’re able to better strategize & drive visitation."

CMO at Visit Breckenridge

"Adara’s data is indispensable for campaign planning & understanding changes in travel behavior.”"

Dir. of Data Intelligence at Visit Savannah

"Adara gives us the ability to ensure every dollar is invested wisely."

Dir. of Mktg. at Visit Santa Barbara

Ready to boost customer engagement and drive growth?