by Neharika Malhotra | Apr 26, 2021 | Blog
Author: Carolyn Corda CMO & CCO Adara Personalization is critical for financial brands, both in acquiring new customers and driving further value from existing ones. As the financial market becomes increasingly competitive following the emergence of...
by Neharika Malhotra | Apr 22, 2021 | Video
Consumer Path to New Normal Series “Unlock the power of your data as the travel recovery begins” with Tina Markowitz and Milan Patel Consumers have been cooped up during the COVID-19 pandemic this past year, and while it differs in different regions...
by Neharika Malhotra | Apr 22, 2021 | Webinars
Consumer Path to New Normal Series “Unlock the power of your data as the travel recovery begins” with Tina Markowitz and Milan Patel Consumers have been cooped up during the COVID-19 pandemic this past year, and while it differs in different regions...
by Neharika Malhotra | Apr 22, 2021 | Blog
Author: Carolyn Corda CCO & CMO Adara Personalization is key to the success of any marketing campaign from a financial institution Financial institutions have long used data to target customers with marketing messages. Credit card businesses, for example,...
by Neharika Malhotra | Apr 21, 2021 | Blog
Agencies and brands can quickly activate Adara audience segments for performance marketing during a time of major market opportunity Adara is announcing a new offering for enterprise customers to capture the current upswing in demand for travel and consumer purchases....
by Neharika Malhotra | Apr 14, 2021 | Blog
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Only when these things happen will destination tourism go back to what it was...
by Neharika Malhotra | Apr 9, 2021 | Blog
Google announced that it would not support personal ad IDs as an alternative to third party cookies. In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in...
by Neharika Malhotra | Apr 7, 2021 | Social Share
With Dr. Peter Hotez, Founding Dean at the National School of Tropical Medicine at Baylor College and Carolyn Corda, CCO and CMO at Adara On March 24th, we were joined by world-renowned medical expert and frequent guest on MSNBC, CNN, Fox News and BBC for his...
by Neharika Malhotra | Mar 31, 2021 | Thank you Pages
Thank you for your submission. Download the Paid Media Checklist for Post-Pandemic Recovery eBook here for Adara’s recommendations for demand forecasting and competitive insights in digital marketing today.
