by ankit | Jul 9, 2021 | eBooks
ADARA Now Offers Credit and Debit Card Data to Help Boost your Destination Marketing Know more about your visitors, prove your value to the stakeholders in your DMO, and make more strategic decisions with ADARA’s unique new offering – Destination...
by ankit | Jul 9, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA As all marketers know, personalization is critical for brands – both in acquiring new customers and driving further value from existing ones. With the emergence of new technologies, such as artificial intelligence,...
by Neharika Malhotra | Jun 30, 2021 | Blog
Author: Carolyn Corda CMO and CCO ADARA The last few months have been deeply frustrating for travel brands. For every positive announcement around COVID-19, there has been another from the government telling the industry to slow down and lower...
by Neharika Malhotra | Jun 25, 2021 | Blog
Nikolai Scholz Director, Product Management, Adara What an interesting turn of events! The Google Chrome team (more specifically the Privacy Sandbox team) has just announced that they need more time to develop the Privacy Sandbox solution in order to...
by Neharika Malhotra | Jun 23, 2021 | Blog
Part II: What now? – Consented Data Nikolai Scholz Director, Product Management, Adara Apple’s move with Privacy Relay has started the ball rolling on fading out the IP Address as a means to identify an individual’s location. Both Ad...
by Neharika Malhotra | Jun 21, 2021 | Blog
Part I: What iOS15 means to Location Data and the Tourism Industry Nikolai Scholz Director, Product Management, Adara Last week at WWDC, Apple announced the iCloud Private Relay, “an iCloud+ service that prevents networks and servers from monitoring a...
by Neharika Malhotra | Jun 18, 2021 | Case Studies
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry. While they were able to generate clicks, they wanted to improve the rate at which people who clicked also converted. Download the case study and learn how the...
by Neharika Malhotra | Jun 17, 2021 | Blog
Zeek Coleman Senior Director, Product Marketing, Adara You may have seen popups on Facebook this winter asking you to opt-in to ad tracking. These messages were shown because Facebook is worried that they won’t be able to collect data on...
by Neharika Malhotra | Jun 15, 2021 | News, Press Releases
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments With More Confidence Palo Alto, CA (June 15, 2021): Adara, the global leader in predictive consumer intelligence, today...
