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Adara Builds on Momentum in Asia Pacific with Expansion in India

Appoints Sales Director to address market potential for comprehensive travel intelligence and grow partner base

India, June 11, 2019 – Adara, the world’s travel data co-op and leading provider of traveller intelligence for travel brands, today announced the expansion of its operations in India with the appointment of Suchit Huria as Sales Director. Based out of New Delhi, Suchit will be responsible for growing Adara’s footprint in India and expanding the pool of data partners to deliver critical consumer insights to travel marketers.

Comprising of over 850 million monthly unique traveller profiles across more than 200 leading travel brands, Adara’s travel data co-op offers a holistic view of traveller behaviour and preferences along the entire customer journey. Since its expansion into the region in 2014, Adara has established a strong presence in Asia Pacific with offices and key hires in Singapore, Australia, Japan and Hong Kong. Building on the success in these markets, Adara is now strengthening its presence in India, one of the fastest growing travel markets in the region. The company is looking to partner with hotels, airlines, online travel agencies and other local travel players.

“In a large and dynamic market like India, there is a huge opportunity to leverage data-driven insights for creating personalised travel experiences that can address the varied and evolving needs of consumers.” said Brandon Meyers, Chief Revenue Officer at Adara. “We have seen some great traction in our early days in India. With Suchit onboard, we look forward to growing our operations and bringing our unique travel data offerings to travel marketers across the country.”

Suchit brings over 13 years of sales experience in the digital marketing industry. Prior to joining Adara, he was Sales Director at Httpool, where he led sales for performance and brand solutions. Commenting on his new role, Suchit said, “I am excited to drive Adara’s expansion in India and help businesses harness the full potential of India’s burgeoning travel market.”

Powered by its strategic data partnerships, Adara offers a wide variety of solutions across the travel industry. The company recently launched Adara Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing.

About Adara

Adara. Know What Travellers Need Next.
Adara empowers the world’s leading travel brands to grow the industry together. Built on the world’s richest travel data co-op, Adara offers people-based insights for travel companies.  Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behaviour from more than 850 million monthly unique traveller profiles across more than 200 of the world’s top travel brands. Adara delivers critical intelligence to activate personalisation and relevance throughout the customer journey for sustainable growth. Its offerings span the three core pillars – Learn, Act, Measure & Modify – to drive measurable outcomes at the customer level.

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