Precision Mapping of your Digital Marketing Investments to Destination Revenue
ADARA’s Impact solution helps destination marketers understand which vendors and campaigns are working, how to optimize marketing strategy against real visitor revenue and prove economic impact in their markets.
Finally, destination marketing organizations can comprehensively quantify the value and economic impact of marketing efforts by directly connecting media campaigns and website activity to revenue spent in the market.
Measure Marketing Effectiveness
Connect your digital media campaigns and website activity to visitors, flight bookings, room nights and hotel revenue from 850M+ monthly active travelers.
Gain Deep Customer Insights
Unlock better and never-before-seen insights into the types of travelers that visit your destination and respond to your digital marketing efforts.
Validate Media and Marketing Spend
Show a direct connection between those who have seen your digital campaigns or been to your website and real visitors to your destination.