The travel landscape in the United States is undergoing a significant transformation, characterized by shifting preferences and a focus on safety. Following a period of robust travel to Europe driven by a strong dollar in 2022, American travelers are redirecting their wanderlust from transatlantic journeys to the allure of the Caribbean and Mexico, as well as other nearby international destinations, this winter. These markets have shown strong bookings and searches, offering inviting climates and predictability during winter.
Traveler Marketers’ Guide to Unlocking the Full Potential of First-Party Data
Destinations and travel businesses collect vast amounts of data across their owned channels. While first-party data offers far-reaching benefits, many travel marketers find it challenging to harness its full potential. Are you making the most of your first-party data?...
