The winter travel season is bringing a wave of change in travel demand in Europe. After a prolonged hiatus due to the global pandemic, leisure travel from China is finally making a remarkable comeback. China, alongside India, is at the forefront of the resurgence in leisure tourism to Europe. Most of this demand is from non-family travelers, mostly solo leisure travelers.
Traveler Marketers’ Guide to Unlocking the Full Potential of First-Party Data
Destinations and travel businesses collect vast amounts of data across their owned channels. While first-party data offers far-reaching benefits, many travel marketers find it challenging to harness its full potential. Are you making the most of your first-party data?...
