In 2023, we witnessed a remarkable recovery in US travel demand as travel bookings exceeded pre-covid levels for both inbound and international travel. We observed a notable surge in the demand from the United States towards European and Asian destinations this year. The strength of the U.S. dollar played a significant role in driving this increase, making travel to Europe and Asia comparatively more affordable for American travelers. An increase in business arrivals from Europe is anticipated, contributing to the growth of the U.S. travel market.
In this edition of the PULSE Report powered by Adara’s Flights and Hotels Booking data, we gauge the demand for travel across various categories in the coming summer season in the U.S.
Read this report to find insights that can help you make better decisions for your business.