Earn Consumer Trust and Build Identities with Key Drm Processes
Many companies struggle to track their customer data as much of it lives in silos. Moreover, customer data needs to be collected, stored, and protected based on the latest privacy and security regulations.
Brands that find the right balance between collecting, using, and protecting customer data have a competitive advantage, and data rights management is an important element to achieving that.
Now is a pivotal time to reassess your customer data management processes to ensure that your current customer data profiles are set up to support a single identity-based practice.