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How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination?
Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and wanted more visibility into this customer data.
Download the success story to learn how VSPC leveraged its first-party data to build audience identities and achieve better campaign performance.
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to popular snowbird season domestic destinations with a CPB under $20. Additionally, in its key mid-west market the airline placed an in-market CTV to...
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
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