Learn how The Hyatt Regency (Orange County, CA) used ADARA’s data to drive a 38X ROI on prospecting families and leisure travelers.
World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...