Adara was at the recent Simple View Summit in Phoenix, Arizona, where one session in particular caught our attention. Watch as Marissa Willman, director of digital marketing at Greater Palm Springs CVB, tells fellow panelist Katie Cook, director of digital marketing at Austin Convention & Visitors Bureau, about a surprising find in their hotel and flight bookings after pulling their Adara data.
Destination Marketing in the New Age: A Complete Guide for DMOs
Destination marketing has come a long way from glossy brochures and splashy ads. In today’s hyper-connected world, Destination Marketing Organizations (DMOs) face rising traveler expectations, shifting behaviors, and complex market dynamics. By 2026, the DMO playbook...