Adara has released travel patterns from the 2019 Rugby World Cup in Japan. We studied flight search and booking behaviors for Japan from ‘rugby countries’. We found that nearly 60% of flight bookings were made right before, and during, the tournament.
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AI in Travel Advertising: Smarter Targeting, Better Results
Introduction The digital advertising landscape is undergoing a seismic shift, and Artificial Intelligence (AI) is leading the charge. Gone are the days of relying on broad demographics and static audience segments. Today, AI enables real-time precision targeting,...