Adara has released travel patterns from the 2019 Rugby World Cup in Japan. We studied flight search and booking behaviors for Japan from ‘rugby countries’. We found that nearly 60% of flight bookings were made right before, and during, the tournament.
Download the report here
Destination Marketing in the New Age: A Complete Guide for DMOs
Destination marketing has come a long way from glossy brochures and splashy ads. In today’s hyper-connected world, Destination Marketing Organizations (DMOs) face rising traveler expectations, shifting behaviors, and complex market dynamics. By 2026, the DMO playbook...