“The path of true loyalty is through effective personalization. Collecting more traveler insights and delivering more personalized experience is the whole point of brand loyalty.”
Adara CMO, Carolyn Corda, discusses how loyalty programs are opening up to a wider audience in this article for Travel Data Daily.
Read the article here: Loyalty for Everyone – Does it Pay Dividends?
About the Author
Carolyn Corda
CMO
As CMO, Carolyn leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to Adara, she was a Managing Director at Accenture, senior executive at Epsilon, executive roles at Fair Isaac and Sabre and she also pioneered the first travel data co-op, Vistrio, which was co-founded with Sabre. Carolyn has been recognized for her thought leadership and has spoken on the subject of customer insight at industry conferences—including Skift, Phocuswright and EyeForTravel.