At WiT Japan & North Asia earlier this month, Carolyn Corda, Adara’s chief marketing officer, openly discussed the changing forces in marketing travel brands and how companies can leverage data to better understand their customers.
We are in an age where marketing is driven by data and consumers are more aware than ever about brands’ attempts to interact with them to drive sales. Travel companies are being confronted by the challenge of how they develop personal bonds with customers that transcend the transactional, into something more sustainable and long-term.
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About the Author
Carolyn Corda
CMO
As CMO, Carolyn leads global brand and product marketing initiatives including positioning, product marketing, public relations, social media presence and demand generation. Prior to Adara, she was a Managing Director at Accenture, senior executive at Epsilon, executive roles at Fair Isaac and Sabre and she also pioneered the first travel data co-op, Vistrio, which was co-founded with Sabre. Carolyn has been recognized for her thought leadership and has spoken on the subject of customer insight at industry conferences—including Skift, Phocuswright and EyeForTravel.