In light of the current economic uncertainty in Asia, as a result of recent geopolitical disturbances in the region, the consequences are being felt by the travel industry.
Adara’s Matthew Zatto, Vice President of Tourism Asia-Pacific, went on air with Singapore’s Money FM 89.3 to discuss the need for travel brands and tourism authorities to have robust, data-driven business strategies in order to better understand consumer sentiment and travel flows.
Listen to the interview below.