Using a combination of Adara’s own data and third party resources Adara has pulled together it’s view of the key market challenges that the Hotel industry faces in 2017. Areas of focus include external challenges, understanding your customer needs and how the competition is adapting. To see this deck, please click the link below:
Hotel Trends 2017
From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
The modern traveler’s journey is rarely a straight line. It's a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination's website, an airport's parking reservation, and a retail purchase at a terminal. Each of these...