Using a combination of Adara’s own data and third party resources Adara has pulled together it’s view of the key market challenges that the Hotel industry faces in 2017. Areas of focus include external challenges, understanding your customer needs and how the competition is adapting. To see this deck, please click the link below:
Hotel Trends 2017
Destination Marketing in the New Age: A Complete Guide for DMOs
Destination marketing has come a long way from glossy brochures and splashy ads. In today’s hyper-connected world, Destination Marketing Organizations (DMOs) face rising traveler expectations, shifting behaviors, and complex market dynamics. By 2026, the DMO playbook...