PART III – How Adara can help your prepare for Data-Privacy in the post third-party cookie world
As the world is turning towards data privacy and all eyes are looking inward, it is important to assess your current business partnerships and understand what is within your outgoing data and how it is being handled. It is a critical moment in the interdependent trust between business and business as well as your customers to your business. Afterall, data privacy relates to your customers and they by proxy entrust your partnerships. To address any concerns or particular questions regarding Adara’s data handling as well as the impact of the recent data privacy changes on our services, we have summarized the below.
Adara, since its inception in 2010, has been handling data with a very strict and robust governance policy. Dealing with hundreds of data partners it has always been a top priority to Adara to keep the data secure and to ensure the partners have full management over it. With this foundation laid, Adara has naturally evolved to and developed the Adara Consortiums and the underlying data management system Adara Data Rights Management. It would be more than appropriate to say that Adara is ensuring data privacy by design.
1. Adara Consortiums
Adara Consortiums, is a means to agglomerate streams of data on a privacy-first basis. In simple terms, it allows you to collect data and link it to your partners’ as well as Adara’s own 1B+ linked identities without having to worry about data privacy and more specifically the loss of third-party cookies. The framework that facilitates this solution is the Adara Privacy Token and the technology that powers it is the Adara Privacy Token SDK.
2. Adara Data Rights Management
The Adara Data Rights Management is the foundational system governing your data to comply with the Adara Privacy Promise, so data usage will be fully permissioned and privacy compliant.
3. Adara Privacy Token
The Adara Privacy Token is the end-to-end framework for collecting and processing of data securely without the need of third-party cookies, while at the same time allowing the link to Adara’s identities. Powered by the Adara Privacy Token SDK, data is first tokenized and then onboarded, ensuring anonymity at arrival.
4. Adara Privacy Token SDK
The Adara Privacy Token SDK is the physical replacement for the existing third-party cookie. It provides two different options to onboard data onto the Adara Consortium to enable your use cases: Web SDK 1.0 and the Data API 2.0. Both integrations are privacy-safe, secure methods of sharing data.
Author:
Nikolai Scholz
Senior Product Manager
Adara