Adara’s Irene Lee, commercial director, North Asia, was interviewed by CDO Trends talking about how new data-driven trends are shaping the travel industry, and why every travel brand needs to begin with data.
The days of pre-planned, well-calculated vacation packages are coming to an end. For travel brands, it is disrupting their traditional business models. Travelers want more personalization, unique experiences, and better control over their itineraries. The clues to answering these diverse and complex requests lie in data.
Read Article Here
About the Author
Irene Lee
Commercial Director, North Asia
Irene has 19 years of APAC advertising and media industry experience. Prior to Adara, she worked for Publicitas in Hong Kong where she focused on the travel and tourism sector, working with clients such as the Hong Kong Tourism Board, Hangzhou Tourism, Chengdu Tourism, Peninsula Hotels, Vietnam Airlines and Cathay Pacific.