Agencies and brands can quickly activate ADARA audience segments for performance marketing during a time of major market opportunity
ADARA is announcing a new offering for enterprise customers to capture the current upswing in demand for travel and consumer purchases. The company’s valuable audience segments are now available for immediate activation across performance advertising and marketing channels on a short-term basis.
ADARA’s curated and Machine Learning-optimized audience segments dramatically improve campaign effectiveness and efficiency at a time when brands impacted by COVID-19 have considerably reduced in-market data of their own after the pandemic suppressed activity. Brands benefit from working with ADARA to activate segments across their campaigns, providing a fast and effective solution for targeted, performance-based marketing.
Optimistic consumers are already dramatically increasing their travel search and booking activity as they anticipate the end of the pandemic. As vaccines continue to roll out and the summer months arrive, travel and consumer demand will continue to surge. This positive momentum is expected to last throughout the year and beyond as people make up for lost time and book vacation travel and make purchases that they missed out on in the past year.
This offering delivers a fast and easy solution that was specifically designed for enterprise customers with immediate short-term needs to capture current upswings in demand after over a year of depressed activity. After a year of unusual travel and spending patterns, many advertisers and marketers are left with a lack of reliable in-market data and need a partner that can provide immediate quality data at scale. With ADARA, advertisers and marketers have access to custom audiences that they can rely on for performance now, to capture as much demand from potential travelers and consumers as possible.