Blog

While major platforms and retailers have led us to expect personalization, we crave personalized experiences as it reduces the number of decisions we have to make to complete a purchase, and it helps us find experiences more relevant to our preferences.

In the past year, mobile’s share of travel visits has increased by 48 per cent, and those visits are becoming more...

A global shift towards cost-effective, performance-driven marketing solutions has prompted Adara, to enter the New...

What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You...

Read Carolyn, CMO of Adara's opinion article published by PhocusWire. Today, many travel brands are in the process of...

Marketers are not shying away from Facebook despite recent privacy and content concerns. Facebook and Instagram are predicted to bring in a combined $67.25 billion in worldwide ad revenue, up 23.5% from 2018. In the US, expenditures will increase 20.6%, to $27.57 billion this year. So why should travel marketers care?

Read what Carolyn, CMO of Adara had to say in her interview with MarTech where she was asked: how the evolution of...

In the past year, mobile’s share of travel searches has increased by 48 percent. But people aren't just going to...

Within the travel sector, sharing consumer data can be very helpful. Global data co-ops help travel marketers...