Sign up for Adara’s 2020 Cornhole Competition at State Tourism Conferences
Cornhole. It’s as American as apple pie, baseball and Springsteen. It connects people, from 27 feet apart, in the spirit of camaraderie and competition, and it’s coming to a state tourism conference near you.
MarTech Interview with Carolyn Corda
“I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for...
Third-Party Cookie Data is Dying. Now What?
Google recently announced that they will end support for third-party cookies in Chrome by 2022 – significantly impacting marketers around the globe. Adara explains how the industry is evolving and how to adapt/prepare for this new world of data sourcing.
How Las Vegas Traveler ‘Poker Tells’ Can be an Ace For Data-Driven Marketers
Posted January 21, 2020 Author Carolyn Corda Each year, around 48.5 million people descend on Las Vegas and famously:...
Rugby World Cup Fan Travel Insights
Adara has released travel patterns from the 2019 Rugby World Cup in Japan. We studied flight search and booking...
Loyalty for Everyone – Does it Pay Dividends?
"The path of true loyalty is through effective personalization. Collecting more traveler insights and delivering more...
How Travel Brands Can Ride the Storm
With Thomas Cook falling into administration, and ongoing uncertainty around the future of the UK's relationship with...
Why Luxury Retailers Should Target the Lucrative Travel Segment in APAC
"In addition to the data luxury brands may have on how customers behave within their shops and on their websites,...
Join Adara and Live Nation at Dreamforce to Learn How You Can Maximize Customer Engagement
Join us at Dreamforce with Live Nation, the world’s leading live entertainment and ticket management company, to learn how Adara’s Travel Value Score (TVS) App for Salesforce Service Cloud and Marketing Cloud can boost your customer engagement and revenue.
Product Update: Adara Destination Marketing Cloud supports measuring effectiveness of your Google Search Ads and YouTube campaigns
We are excited to announce a new update to Adara Destination Marketing Cloud with tracking of your Google Search and...