Blog

Carolyn Corda, CMO at Adara shares her thoughts with Travelution on why Travel companies, going forward, must ensure they understand customer behavior and intent by using customer data to identify changes. In order to keep on top of these trends and to take advantage of any changes in demand, travel companies must ensure that they have the proper tools in place to remain competitive.

Charles Mi, CTO, Adara shares his thoughts with Marketing in Asia on why the death of the cookie does not have to mean the end of highly targeted marketing and advertising, and what steps brands and marketers can take to prepare before the final cookie arrives on our plate in 2022.   

Before Corona, destinations were struggling to shift their roles from promotion to management to ensure better, more sustainable tourism development. The coronavirus pandemic put a stop to all that! In this article, Sara Pastor, Managing Director – Destinations at Adara outlines how destinations will need to first reactivate their brand and promotional activities in the short-term, but longer-term success depends on the ability to become truly smart management entities – with data and technology as key enablers along the way.

While using AI technologies such as Google Smart Bidding and Responsive Search Ads have now become standard practices for search teams, Randy Stark, Sales Engineer(SEM), Adara highlights some interesting use cases for when to introduce personalization tactics that AI driven search techniques can’t replicate yet.

Based on our ‘The Evolving Reality for Social gatherings’ webinar, Carolyn Corda, CMO at Adara shares data that reflects the changing social gatherings behavior and provides great insight for brands that want to better understand what motivates their audiences during COVID-19 recovery.

Carolyn Corda, CMO at Adara shines a light on the importance for travel marketers to harness data insights in order to deliver more personalized targeting and stay ahead of the curve amid the fluid Covid-19 situation.

Charles Mi, CTO at Adara shares his 3 Tips For Brands To Navigate Risk Of Data Non-Compliance with Marketing in Asia.

Charles Mi, CTO at Adara shares his 3 Tips For Brands To Navigate Risk Of Data Non-Compliance with Marketing in Asia.

Carolyn Corda, Chief Marketing Officer at Adara shares her thoughts with Global Business and Finance Review on how finance brands can leverage discretionary activity data to unlock the most crucial customer insights.

Carolyn Corda, Chief Marketing Officer at Adara shares advice for travel marketers with Webintravel on how to discern the key inflection points and prepare to capture the current upswing in demand.