ADARA IMPACT FOR TOURISM

QUANTIFY THE IMPACT OF YOUR MARKETING EFFORTS

Precision mapping of your digital marketing investments to destination revenue

Finally, your destination marketing organization can quantify the value and economic impact of your marketing efforts by directly connecting your media campaigns and website activity to revenue spent in the market.

MEASURE MARKETING EFFECTIVENESS

Connect your digital media campaigns and website to ADARA’s broad ecosystem of travel data

DEEP TRAVELER
INSIGHTS

Unlock never-before-seen insights into the types of travelers that visit your destination and respond to your digital marketing efforts.

VALIDATE MEDIA
& MARKETING SPEND

Show a direct connection between those who have seen your digital campaigns or visited your website and travelers in your destination

WANT TO IMPROVE YOUR MARKETING?

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CONTACT US TODAY!

OPTIMIZE YOUR MARKETING STRATEGY

ADARA Impact offers a view into your marketing channels and customers’ travel behaviors that no other technology can provide:

Know the value of media campaigns and drivers of higher booking rates

Increase market share and visitation by identifying the most lucrative origin markets and competitive destinations

Understand how your most valuable visitors book travel, how much they spend, how long they stay, and more

PLAN. TAG. RUN.

Develop your digital marketing strategy. Place ADARA Impact trackers on all of your media properties and partners. Execute
your campaigns with the ADARA Impact tracker.

MEASURE WITH ADARA IMPACT SUITE

CLIENT SUCCESS WITH ADARA IMPACT

"After reviewing the data on booking trends and traveler profiles, we tailored our media strategy to the ideal time within the traveler booking window to promote our destination. We also use ADARA Impact to report on the revenue we’re bringing to our destination. We’re able to leverage ADARA Impact data to truly show the value of our DMO."

JACKSONVILLE TOURISM

"With ADARA Impact, we gained actionable, valuable data on what media channels were most effective, and were able to tailor our media investments to only focus on those that drove efficient revenue."

BERMUDA TOURISM AUTHORITY