KNOW THE VALUE OF YOUR MARKETING
Watch how ADARA Impact helps destination marketers understand which vendors and campaigns are working and not working, optimize marketing strategy against real visitor revenue, and prove economic impact in their markets.
QUANTIFY THE IMPACT OF YOUR MARKETING EFFORTS
Precision mapping of your digital marketing investments to destination revenue
Finally, your destination marketing organization can quantify the value and economic impact of your marketing efforts by directly connecting your media campaigns and website activity to revenue spent in the market.
MEASURE MARKETING EFFECTIVENESS
Connect your digital media campaigns and website to ADARA’s broad ecosystem of travel data
Unlock never-before-seen insights into the types of travelers that visit your destination and respond to your digital marketing efforts.
& MARKETING SPEND
Show a direct connection between those who have seen your digital campaigns or visited your website and travelers in your destination
WANT TO IMPROVE YOUR MARKETING?
OPTIMIZE YOUR MARKETING STRATEGY
ADARA Impact offers a view into your marketing channels and customers’ travel behaviors that no other technology can provide:
Know the value of media campaigns and drivers of higher booking rates
Increase market share and visitation by identifying the most lucrative origin markets and competitive destinations
Understand how your most valuable visitors book travel, how much they spend, how long they stay, and more