Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to leverage this program, delivering successful and lucrative ad campaigns for the California tourism industry.
How Lancaster Leveraged the 2026 FIFA World Cup to Drive Hotel Bookings and $2M+ in Revenue
As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays. Adara leveraged its travel-intent data and...
