A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.
World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...
