KEY POINTS

• Major digital marketing trends of 2020
• The impact of third party cookie deprecation on ROI and attribution
• The right data partners and solutions for 2021
• Key considerations before building an ‘Identity’ strategy

In this session, Michelle Hulst, an industry expert and EVP Global Data and Strategy at The Trade Desk, will share her perspective on key issues. We have compressed 5 years of digital marketing innovation and disruption into just a few months this year. Whether it is the ramifications of a global pandemic; more pressure on marketing ROI and measurability; the accelerated shift to connected TV; or the industry-wide focus on the future of identity, 2020 will go down as a tipping point in our industry.

Come learn about the far-reaching impacts and likely implications for marketers as they plan for 2021.

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