Adara is the missing puzzle piece in your quest to build a 360-degree customer view. While you can gain some visibility into your customer’s activities when they engage with your brand, Adara provides insights into their activities outside your brand.
Join us at Dreamforce with Live Nation, the world’s leading live entertainment and ticket management company, to learn how Adara’s Travel Value Score (TVS) App for Salesforce Service Cloud and Marketing Cloud can boost your customer engagement and revenue.
When: Wednesday, November 20th at 5:00pm
Where: InterContinental Hotel, Industries Theater – 999 California St, San Francisco, CA 94108
Scenario
Imagine two different travelers who recently booked a stay at your hotel. They both look exactly the same, they are both silver in your loyalty program, paid the same amount for their trip, and have the same lifetime value scores based on your own first-party data. Which one would you upgrade? Which one would receive a complementary bottle of wine at check-in? Each of them would likely be treated very similarly.
Now imagine that you have access to additional data on these travelers’ activities that provides insight into their potential, including event purchase data from Ticketmaster, a Live Nation company. Adara’s Traveler Value Score (TVS™) and other customized scores provide exactly this visibility. Adara aggregates transactional data, travel preferences, website behavior, and loyalty program information from more than 200 travel and lifestyle brands and distills it down into a single customer value score. As a brand, think of how you would tailor the website, check-in and service delivery experience if you knew that the second traveler had 3X more revenue potential than the first. This type of hyper-personalization is key to maximizing customer engagement and loyalty.
What travel brands get with the Adara Traveler Value Score App?
With Adara’s Traveler Value Score App for Salesforce, you can now access TVS and other customized scores directly inside Salesforce. It’s easier than ever to gain a full view of your customers by extending knowledge beyond your own CRM. Use this holistic customer view to personalize travel experiences, increase guest satisfaction and maximize customer value.
Let’s Talk
Ready to learn more about our TVS App for Salesforce? Contact us at salesforce-app@adara.com to set up a time to meet at Dreamforce or sometime after the event.