Leading Investors Back ADARA

ADARA is supported by backers who recognize the potential of precise targeting for connecting brands with exclusive audiences.

ADARA has attracted the attention—and funding—of some of the most prominent angel investors and venture capital firms. ADARA’s backers include:



August Capital has funded a group of entrepreneurs who have built significant, long-term value across the full range of information technologies. These companies represent an aggregate market capitalization of well over $250 billion, generate in excess of $75 billion in annual revenue around the world. Founded in 1995, August Capital has invested in more than 80 companies including Adchemy, Atheros, Cobalt Networks, Ebates, Postini, Reputation.com, SayMedia, Seagate Technology, Splunk, Xirrus, and Zulily. The firm’s partners have previously invested in a number of ground breaking technology companies, including Actel, Adaptec, Compaq, Grand Junction, Intuit, Linear Technology, Microsoft, MMC Networks, Skype, Sun Microsystems, Sybase, Symantec, and Visio. For more information, please visit: www.augustcap.com.



Morgenthaler Ventures is a premier venture capital firm, dedicated to helping entrepreneurs build valuable companies for more than 40 years. The firm has nearly $3 billion under management, including $400 million in its ninth fund. Morgenthaler Ventures has invested in more than 300 companies in the information technology and life science sectors. Portfolio companies in the IT space include Evernote, NexTag, Lending Club, Practice Fusion and Siri (acquired by Apple). Learn more about Morgenthaler Ventures at www.morgenthaler.com.



An early-stage venture capital firm, ONSET Ventures brings financial resources and business building skills with long-term commitment to helping entrepreneurs grow world-class companies. Founded in 1984, ONSET focuses on early-stage and select, later-stage enterprises in business-to-business markets. With more than $1 billion under management, ONSET focuses its investments in business-to-business information technology and medical markets, leveraging both disruptive technologies and disruptive business models. Visit www.onset.com to learn more.



QuestMark Partners is an expansion-stage venture capital firm, providing growth capital to exceptional management teams across the U.S. With over $900 million under management, QuestMark targets highly-differentiated, often category-creating companies with the commercial traction and strategic position to support long-term standalone success. Since its founding in 1998, QuestMark’s collaborative, insightful, and patient approach to company building has helped many entrepreneurial firms become market leaders, across a range of industries. For more information on QuestMark, visit www.questmarkpartners.com or follow @QuestMarkVC.



​World Innovation Lab (WiL) is an incubator and venture capital firm that helps U.S. and Japanese startups grow into lasting global ventures by driving new business opportunities with Japan’s top corporations. WiL manages $360M in capital from Japanese corporations such as ANA, Sony, NTT Group, JVC Kenwood, Nissan, Daiwa Securities, Mizuho Bank, Seven Bank and others. WiL invests in startups with global appeal and disruptive potential, typically investing $5M to $30M in mid-to-late stage startups in the U.S. and in multi-stage startups in Japan. WiL provides operational expertise to accelerate company portfolios globally. Founded in 2013, the company is headquartered in Palo Alto, Calif. with offices in Tokyo. For more information, visit WiLab.com.



Founded in 2006, Baseline Ventures is headed by Steve Anderson. Having spent time at Kleiner Perkins, eBay, Microsoft, Starbucks, and Digital Equipment, Anderson uses his past experience to inform investment decisions. Baseline Ventures has a history of backing innovative companies, including Twitter, TRUSTe, and more. Find out more about Baseline Ventures at www.baselinev.com.