Marketing in the age of Tron: How to stand out in cyberspace
In the 1982 sci-fi classic Tron, computer whizzkid Kevin Flynn discovers that his company’s Master Control Program (MCP) has expanded into powerful virtual intelligence. Hungry for power, the MCP is illegally downloading personal, business, and government programs and...
Holiday Paid Media Preparedness
As the COVID-19 pandemic continues, marketers must adjust to the changing economy and be willing to adapt to unpredictability. Health risks and mandated safety precautions have resulted in a massive shift in consumer behavior and spending. For the first time since...
COVID-19, the Touchless Digital Economy, and its Ironic Magnification of Online Friction
Few forcing functions have magnified the friction between a clean customer experience (CX) and verifying identity like the global pandemic. Just since March, the numbers of new entrants into the digital economy has skyrocketed. This isn’t because of some...
Why financial brands need to understand consumer vitality
Our day to day lives have been turned upside down. Office workers have been forced to work remotely, masks have become an essential accessory for anyone looking to go outside and parts of the economy such as nightclubs and international travel have been shut for...
Day 3 – Looking Toward 2021: The Future of Identity and Marketing Data
Carpe Data 2020 Looking Toward 2021: The Future of Identity and Marketing Data with Kevin Dean, Infutor Data Solutions      With 2020 being a year of constant change and uncertainty, travel and tourism marketers are setting their sights on 2021 and beyond. With...
Day 3 – Unlocking the Power of Cortex – Mastering the Omni-channel Marketing Brain
Carpe Data 2020 Unlocking the Power of Cortex – Mastering the Omni-channel Marketing Brain with Piyush Shrivastava, Nikolai Scholz and Christina Leung, Adara       In this session, Piyush Shrivastava, VP Products, and his Product team colleagues,...Carpe Data 2020: Day 3 – Looking Toward 2021: The Future of Identity and Marketing Data
Carpe Data 2020 Looking Toward 2021: The Future of Identity and Marketing Data with Kevin Dean, Infutor Data Solutions     With 2020 being a year of constant change and uncertainty, travel and tourism marketers are setting their sights on 2021 and beyond. With major...
