Consumer Behavior & Retail Trends In The New Normal
Consumer Path To New Normal Series Consumer Behavior & Retail Trends in the New Normal Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa and Daniel Smythe, Retail Strategy Executive KEY POINTS Explore new business models Changes in...Online Buying Has Leapt Forward. Who’s Winning?
Carpe Data 2020 Online Buying Has Lept Forward. Who’s Winning? Nick Mangiapane, Chief Marketing Officer at Commerce Signals KEY POINTS Trends in online buying Insights from the Consumer Spend Merchant Tracker Recommendations for consumer retention In this...
Understanding Consumer Behavior On Financial Resources In The New Normal
Financial institutions have used data to fuel marketing efforts for many years. Banks, for example, have leveraged transaction data to identify customers most likely to be interested in loans and mortgages. However, as customers have come to expect increasingly...
How to prepare for a post-pandemic travel surge
“Industry leaders have frequently spoken about pent-up demand in the travel sector, caused by the various lockdowns restricting global movement. However, despite the world slowly returning to normal, there is still some way to go before brands can look forward...
Rethinking Fraud Prevention & Identity Verification Post Covid-19
Get Ahead of the Growing Fraud Threat with the Confidence of Real Transaction Data KEY POINTS Current digital trends driving the need for fraud prevention Identifying outdated approaches to data protection The new method of identity verification How to combat fraud...
Bracing for tectonic shifts in data-driven advertising
Mission Possible Series: Cracking the Code of Customer Data and Identity Bracing for tectonic shifts in data-driven advertising with Michelle Hulst, EVP Global Data and Strategy at The Trade Desk KEY POINTS Major digital marketing trends of 2020 The impact of third...
Defusing the 3rd Party Cookie Time-Bomb, Financial Services
Mission Possible Series: Cracking the Code of Customer Data and Identity Defusing the 3rd Party Cookie Time Bomb, Financial Services with Novantas and LiveRamp KEY POINTS Explore marketing strategy Marketing use cases for financial services Key consideration in...
