A total solar eclipse will cross North America on April 8, 2024, briefly plunging the region into darkness. The eclipse is expected to be one of US history’s most viewed astronomical events. As a result, many travelers are eager to book their trips early to ensure that they have a place to stay and a good vantage point to view the eclipse. Analyzing Adara’s travel-intent data, the world’s largest travel data platform, the report highlights that travel bookings are soaring in states located within the path of totality, where the moon will completely block out the sun for a few brief minutes.
Traveler Marketers’ Guide to Unlocking the Full Potential of First-Party Data
Destinations and travel businesses collect vast amounts of data across their owned channels. While first-party data offers far-reaching benefits, many travel marketers find it challenging to harness its full potential. Are you making the most of your first-party data?...
