Inbound Christmas and New Year travel trends for Europe reveal a 16% year-on-year increase in hotel bookings compared to 2022. While family leisure travel has seen a decrease from the previous year, there is a notable rise in non-family leisure travel and business travel. Business travel, specifically, has surged by 12% year-on-year, and non-family leisure travel has shown a substantial increase of 23% compared to the same period in 2022. Conversely, family leisure bookings have experienced a slight decline, with a 9% decrease compared to the corresponding period in the previous year.
Traveler Marketers’ Guide to Unlocking the Full Potential of First-Party Data
Destinations and travel businesses collect vast amounts of data across their owned channels. While first-party data offers far-reaching benefits, many travel marketers find it challenging to harness its full potential. Are you making the most of your first-party data?...
