After three long years of restrictions, China has finally opened up its border for travel as it approaches the Chinese New Year. 2023 will be the Year of Rabbit – symbolizing longevity, peace, and prosperity, which is exactly what the travel industry and the global economy at large would be wishing for.
As over a billion people in China look to travel over the next few months – In this Trends Tracker Report – we find out which markets in APAC have turned around from outbound to inbound and other insights to help brands make better decisions.
