Fill Growing Third-party Cookie Data Gaps with an Identity-driven Approach
Thanks to more consumer data privacy regulations and the demise of the third-party cookie era, marketers must find trusted new data sources to compensate for this loss in order to achieve their marketing goals.We believe that “identity” data will emerge as the next defining approach for creating more personalized customer experiences.
Many companies, such as Facebook, Amazon, Mastercard and Paypal, already use customer identity.
