Discover the ADARA 2021 Insights for Hotels and the three focus areas for hotel marketers to begin rebounding in 2021.
2020 was no doubt an unforgettable year! The beginning signs of optimism in 2021 with global vaccine roll-outs and ease of restrictions are also reflected by ADARA data which demonstrate there is pent-up demand for travel. We see spikes in our data, reflecting a genuine interest and real excitement for the year ahead.
Download the Hotels Rebounding in 2021 Whitepaper to learn about ADARA’s analysis and insights for the year ahead for the hotel industry.
2021 Highlight Stats:
- Spikes in 0-15 day booking windows
- Shift towards luxury hotel bookings and drive market destinations
- Increase of novice shoppers in the leisure market
- Vaccine news have spurred searches and bookings