Visit Tampa Bay partnered with Adara to drive hotel revenue and visitor spending across priority U.S. markets while maintaining strong ROI and engagement across always-on and seasonal display and CTV campaigns.
Initial performance challenges revealed that revenue attribution understated full destination impact. Adara clarified reporting by highlighting total destination revenue and implemented targeted optimizations using high-intent travel audiences, with Samba TV segments used to enrich premium audience overlap.
The campaign delivered more than a 100% increase in conversion rate, a 3X improvement in CTR, and restored positive ROI trends. Ongoing budget increases supported campaign expansion, resulting in a long-term annual engagement exceeding $800K.
“Adara helped us close the gap between reported and actual performance while driving stronger engagement and ROI.”
— Visit Tampa Bay Marketing Team
Learn how Adara drives destination growth with travel-intent data. Download the full case study!
